How Big Pharma misleads patients with relative numbers
7 min readMar 26, 2018
In 2014, Drs. Adrienne Faerber and David Kreling carefully evaluated whether claims made in consumer-facing drug advertisements were accurate. Their finding? Only 33% of claims were objectively true. This isn’t new or groundbreaking information. The U.S. Food and Drug Administration (FDA) has had what it calls the “Bad Ad” program for years. According to the Bad Ad program:
